Creative Mascot Design for Atul Bakery for their world record making event

  • Industries : Branding & Marking

  • Profile : Atul Bakery from Surat is one of the Top brand in Gujarat in Bakery product and they have 60+ Stores around the Gujarat. They are very famous for their world record making 1000 cake cutting in the city and 100% vegetarian products.

  • Challenge : Mascots are amazing that’s why unique and charismatic characters can be a powerful marketing tools used for promotion. It’s always better for a certain company or brand to have its own personality. A mascot can represent this personality well and also is remembered easily. They want to create 3 mascots within 1 month time with 3D designing it from Scratch.

  • Solution : By using 2d reference pictures, we designed the mascot in Zbrush. We created 1 feet proto within a 3 days with all post processing and delivered the entire solution by using FFF technology integration with traditional technology.

  • Result :
    1. 90% reduction in lead time, from 2-3 month to less than a month.
    2. 80–90% cost reduction, leading to 100,000 Rs in cost savings.
    3. The 3D printed parts fulfilled the requirements of the demanding manufacturing environment and working with traditional technology created amazing combination.

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